Services

Implement inclusive thinking.

 

“Eye opener on how biased is our audience process creation.”

Emmanuel Beauchard, Social Point

 

 Reach, Reputation, ROI…it all hangs on the people you resonate with. 

The problem is, unless you go the distance, you’re going to miss a hell of a lot of people. If you care about growth, you’ll welcome everyone - not just a select few.

Easier said than done, right?

The words we choose and the content we post can be a boom or bust for business success. So we’re not going to give you vague motivational fluff. Instead, we’ll give you strategic and practical ways to implement inclusive thinking so you can see the results.

Do the right things, get the right results.

There’s no one-size-fits-all way to improve the effectiveness of your content. At Arima, we’ve got a range of options from short talks to full consultancy packages.

 
clasped hands
 

TALKS

Not just a what and why, this is a how kind of talk. Learn how to look beyond surface-level personas and inspire a wider audience to pay attention.

  • Examine how well-known campaigns have approached representation 

  • Learn to create personas that authentically reflect your audience

  • Practical tips and tools for creating inclusive content

WORKSHOPS

Inclusive marketing can feel like a leap in the deep end. We’ll break it down in this 2-hour workshop tailored to your business needs, audience and marketing strategy.

  • Define your inclusive marketing roadmap

  • Get your team and stakeholders on the same page

  • Get into the details: inclusive language, customer queries, and diverse leaders

AUDIT

Get under the skin of your brand’s content. The audit includes a report outlining your inclusion status, what’s working and what we recommend for you going forward.

  • Evaluate your website content

  • See the status of your social media channels and policies

  • Catch what you’re missing in marketing plans, campaigns and personas

CONSULTANCY

Inclusivity is easier when you have a partner. Draw on our inclusive marketing and tech expertise so you can tackle your unique challenges.

  • Learn to lead the way in a changing world

  • Empower your teams to get more curious and creative 

  • Position your brand for the best possible impact and the largest reach

 

 Take your marketing to the next level

Good intentions are the first step. The right tools and thinking will help you take the next one.