Ep 23: Our Favourite Episodes from Season One
Shownotes
It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.
If you want to see us interview anyone in particular in season two, don't hesitate to reach out!
You can watch the podcast here.
Sign up to the newsletter here.
Useful links:
Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens.
Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton.
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu.
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou.
Ep 14: Why were we on strike for International Women's Day?
Ep 13: Portraying Love Inclusively in Marketing.
Transcript
00:00:00
Joyann Boyce
Welcome to the Marketing Made Inclusive Podcast. I am your host, Joyann Boyce. On this podcast, we're gonna discuss all things inclusive marketing, from persona creation campaigns, and even some of the mishaps we see in the media. Tune in and let me know your thoughts on how we can make inclusive marketing the industry.
00:00:16:14 - 00:00:28:20
Joyann Boyce
Welcome and welcome back to the Marketing made Inclusive podcast. You have myself Joyann Boyce, and today we have Jade say, Hey, Jade.
00:00:28:22 - 00:00:30:12
Jade Pett
Hello.
00:00:30:14 - 00:00:34:10
Joyann Boyce
I thought you going to say, Hey, Jade.
00:00:34:12 - 00:00:37:18
Jade Pett
I have to draw the line somewhere.
00:00:37:20 - 00:00:52:15
Joyann Boyce
Today's are really, going to be really light one actually we are wrapping up the first season of marketing made inclusive. This episode is episode number 23, I believe.
00:00:52:17 - 00:00:54:01
Jade Pett
I think so.
00:00:54:03 - 00:01:19:13
Joyann Boyce
And I'm just proud we made it to 23 because to be honest, a podcast has been on the books for a while with Arima, with myself, and it was one of those things that when we committed to both Jade and I have such high standards for what we do, we wanted to make sure that we can get everything on point and the way we like it.
00:01:19:15 - 00:01:24:07
Joyann Boyce
And this has been a learning journey. It really has.
00:01:24:09 - 00:01:25:20
Jade Pett
Definitely.
00:01:25:22 - 00:01:31:23
Joyann Boyce
I think the biggest one has been captions and getting-
00:01:32:00 - 00:01:34:23
Jade Pett
And transcripts. Yeah.
00:01:35:00 - 00:01:46:15
Joyann Boyce
It was one of those things that I think is really important for us to actually do a podcast and to stand by like our exclusive marketing principles and really actually be on the other side.
00:01:46:17 - 00:01:53:02
Jade Pett
Yes, definitely. To see what it's like on the content creator perspective.
00:01:53:04 - 00:02:18:11
Joyann Boyce
Because we've done, we add captions and we add transcripts and stuff to our social media posts regularly and like clients, that photos tend to be like one project. Then you wrap it up and you get to go, you know, you have a good period of time to work on it and it's already planning ahead. But this process of getting the podcast out was actually when we were doing it weekly for a little bit.
00:02:18:13 - 00:02:20:04
Jade Pett
Mmm. Yeah.
00:02:20:04 - 00:02:26:05
Joyann Boyce
I think we went through, like I say, we, but Jade.
00:02:26:07 - 00:02:26:21
Jade Pett
00:02:26:23 - 00:02:32:05
Joyann Boyce
Went through like four or five different softwares?
00:02:32:07 - 00:02:53:14
Jade Pett
It was, it was a few and there were some that were like editing software and some of that were transcripts afterwards and then some both. So it's also, I think, interesting to like see the technology and where we're at there because we can only do as much as the technology allows you to do to a point. So it shows how much like things need to catch up.
00:02:53:16 - 00:03:14:16
Joyann Boyce
Mhmm. And this is one area that I am excited, I would like. I think we might do it once we take a pause on the season to look at the inclusivity around podcasting and because that is such a content piece in the marketing piece with so many companies, so many brands and is so reliant on technology, it's just not possible.
00:03:14:18 - 00:03:39:10
Joyann Boyce
And with all the advancements of AI, I made that assumption, especially when I was recommending to clients about transcription. I was like, yeah, just do it. Just just do it. It's easy, you know? Like, why not? Yeah, so now has been really good for us to have one, a perspective on where the technology is to do it. Also the time, the time to get it correct.
00:03:39:12 - 00:03:42:22
Joyann Boyce
We drastically underestimated.
00:03:42:24 - 00:03:55:03
Jade Pett
Yes, I do think I have quite a high standard when it comes to the transcripts. And so the time it takes is longer than you would think.
00:03:55:05 - 00:04:18:10
Joyann Boyce
So this has been an humbling experience. I'm so excited. So for this episode, we're actually going to take a look back on all, not all, but our favourite highlights from the past 23 episodes. I am going to pass over to you, Jade. What is your first highlight? Oh, say episode number and title as well, because some of them I make, the other challenging of podcasts,
00:04:18:12 - 00:04:29:00
Joyann Boyce
naming episodes has been an art form as well. So many things learned. I do think is harder than naming blogs as well.
00:04:29:02 - 00:04:38:06
Jade Pett
Yeah, it needs to be, because blogs can somewhat be straightforward. It can still be just like educational, whereas podcasts need to sound enticing.
00:04:38:08 - 00:05:01:05
Joyann Boyce
Mhmm. They need to be able to be read enticing and not just, and because I think with blog titles, you're kind of answering a question and, you know, that's going to be served where as a podcast, you need to answer what people think they want to know, but also represent what's been said in the podcast and some of our episodes.
00:05:01:07 - 00:05:06:18
Joyann Boyce
Any who, what is your first one you want to take a look back at?
00:05:06:20 - 00:05:29:05
Jade Pett
Speaking of naming episodes, it's one of the first ones we struggled with I remember and it's an oldie, it’s episode number eight The Importance of Visual Representation with Jess Hellens. This one was a struggle to name because you two talked about so much, and that's one of the reasons why I love it's such a wide variety of conversation happened within that episode.
00:05:29:07 - 00:05:43:16
Joyann Boyce
That is one of my favourites and that was the one I was thinking about a name and struggles as well because Jess is a friend of mine and we've known each other for a while, so we had so much to talk about and there was so much exchanging of knowledge like.
00:05:43:17 - 00:05:44:07
Jade Pett
Yes.
00:05:44:13 - 00:05:59:14
Joyann Boyce
We were going back and forth and we went on so many rabbit holes and so many tangents, but I really enjoyed it when I thought back off like, oh, we've wrapped the episode, but what did we actually, I think the original plan was talk about PR didn't even touch on that.
00:05:59:14 - 00:06:04:06
Jade Pett
Not one mention.
00:06:04:08 - 00:06:10:09
Joyann Boyce
That is a good episode. That was a good one video as well because I think you added.
00:06:10:11 - 00:06:27:05
Jade Pett
That was one of our earliest and there's stories that came out that were so both of you had so many great stories, just like so much experience. It was so funny. It was just like it had so many boxes ticked.
00:06:27:07 - 00:06:37:17
Joyann Boyce
Yeah. And as we have to have Jess back and Jess, we need you back because first of all, we need to actually talk about PR, which is what we
00:06:37:17 - 00:06:38:04
Jade Pett
00:06:38:06 - 00:06:39:03
Joyann Boyce
Should, because Jess.
00:06:39:03 - 00:06:41:17
Jade Pett
I still don’t fully understand it.
00:06:41:19 - 00:06:55:06
Joyann Boyce
A huge amount of PR experience and that's who I always go to, what I want to like dive into that. But yeah, I think my funniest, the bit I like the most is from your edit was you added the photo.
00:06:55:08 - 00:06:57:07
Jade Pett
Oh.
00:06:57:09 - 00:07:08:18
Joyann Boyce
I think it was the ad they were trying to represent and plus size tights. And instead of just hiring a full size model, they put a water bottle.
00:07:08:20 - 00:07:25:18
Jade Pett
There was so many so I had to choose the highlights to put in the actual thing becuase I couldn’t fit them all.
00:07:25:20 - 00:07:46:02
Joyann Boyce
I was just like, What? Why? All right, so what if my faves, if we’re going with the early ones, I think early one for me, Jess was on there but the one where Andy Thornton, episode ten, Why Marketing Needs to be Intersectional. Now,
00:07:46:02 - 00:07:47:01
Jade Pett
Yes.
00:07:47:03 - 00:08:10:03
Joyann Boyce
That is one of my faves because I think it was at the end of the episode I say to Andy, if you can create a campaign that just represents trans individuals and Andy just went bat, bat, bat and it just I think about it so often because it was just such a beautiful description of a campaign one.
00:08:10:05 - 00:08:36:12
Joyann Boyce
But I think that episode inspired my whole thinking about we need more beautiful, mundane things in marketing, as Andy was just like, Oh yeah, I think it was a trans person goes into a Marks and Sparks or whatever it was, and they just shop and it's just that there's no title, there's no rainbow, it's just existing. And I’m like, Oh my gosh.
00:08:36:14 - 00:08:47:20
Jade Pett
And about like emphasising the joy of it as well. Like, it doesn't always need to be doom and gloom. We can celebrate the joy.
00:08:47:22 - 00:09:08:17
Joyann Boyce
That, yeah, that conversation with Andy was really, really insightful for me because I'm just like, so much of marketing is around provoking an emotion, but for some reason, when it comes to inclusivity, representation, diversity, people go to it has to be either superhero, like, oh my gosh, look at this person doing this. I can't believe they're doing it.
00:09:08:19 - 00:09:29:19
Joyann Boyce
Or it has to be doom and gloom. We need to help. There's just no joy. There's no every day, there's no tears, just life. So, yeah, that's one of my fave. And again, I think everyone this is I think everyone we've had we can have a go at because it keeps the conversation so good.
00:09:29:21 - 00:09:36:10
Jade Pett
Yeah, 100%. I think about that often. How we need to get Andy back.
00:09:36:12 - 00:09:43:05
Joyann Boyce
We need to get Andy back because we need to and that's another one where the plan was to dive. I can't even remember what it was.
00:09:43:11 - 00:09:50:04
Jade Pett
Was it automated something? Again, I don't fully understand it.
00:09:50:06 - 00:10:14:11
Joyann Boyce
You know what , I think for some of season two, we might have you do some of the interviews, Jade because I just go on tangents and it never answers the original scripted plan, which is a beautiful part of it. But we need people to come back and look for expertise. Oh gosh. What's next on your list?
00:10:14:13 - 00:10:45:06
Jade Pett
Right, next on my list, If we go, I'll work from like, oldest to newest. So is episode 12 Inclusive Marketing from a Content Creators Perspective with Joy Ofodu. I really like this one because of the practicality of it. She had so many like really insightful tips and tricks because of her background with Instagram and stuff. I remember she talked about the algorithm and about captions a lot and how she edited everything in Instagram and now I edit everything.
00:10:45:06 - 00:11:00:09
Jade Pett
in Instagram, it’s kind of changed me, but also like with the inclusive marketing lens on it. And I think the American perspective as well was really interesting. It was just a really good, practical episode.
00:11:00:11 - 00:11:24:21
Joyann Boyce
Such a good like, and that also, so, so many of these episodes inspired my like next idea because there's just like there's so many things that we assume are similar for English speaking. Like we just assume you can just do it, but there's such a craft, like I met Joy through Clubhouse, and this is while she's working on Instagram.
00:11:24:21 - 00:11:50:03
Joyann Boyce
Before she was doing a lot of the content creator stuff. And I just started following her Instagrams and for some reason, she's one of the few non disabled individuals that I always clicked to read their captions and read the alt texts because it adds to the story. It's so funny, but it delivers in my opinion. I am not a person with visual impairments, but it delivers what you need.
00:11:50:03 - 00:11:51:12
Jade Pett
Yeah.
00:11:51:14 - 00:12:03:20
Joyann Boyce
And it keeps you intrigued inside with TAP to read it. And I'll be like, Oh, this adds, I love it. It's hilarious. Yeah. That conversation and the fact that she actually worked at Instagram.
00:12:03:22 - 00:12:05:10
Jade Pett
Yeah.
00:12:05:12 - 00:12:12:15
Joyann Boyce
That was also I was just like, oh, these. I feel like these are extra secrets and gems.
00:12:12:17 - 00:12:15:13
Jade Pett
Yeah, little spicy tips.
00:12:15:15 - 00:12:42:12
Joyann Boyce
Legally, obviously she was not speaking on behalf of Instagram speaking for herself, but you can't like, remove the fact the person works in the company and the insights they would have. And but other than that, Joy's journey as a creator and just seeing the navigation of taking what she learned in the company to apply in her influencing.
00:12:42:14 - 00:12:50:11
Jade Pett
Yeah, 100%. That was so interesting. And I think again, there's a lot to be learned from that and kind of take inspiration from.
00:12:50:13 - 00:13:21:24
Joyann Boyce
Mmhmm. Speaking of influencing, because you just inspired my next one, I don't want to mess up because Charlotte recently got married and I keep missing the first new last name. But episode seventeen The Rundown on Inclusive Influencer Marketing, which Charlotte Stavrou it used to be Williams. I'm so sorry, Charlotte. You told me how to say it as well, but I've known Charlotte a long, long, long time.
00:13:22:01 - 00:13:51:05
Joyann Boyce
I think we started, Charlotte started doing inclusive influencer marketing the same time I started doing it. I started doing inclusive marketing and our paths would like cross, but her being in the influencer space, it was so fascinating to see her approach and to hear her approach of things of like the influencer pay gap and the background and the research that they did on both sides of the business.
00:13:51:05 - 00:14:14:11
Joyann Boyce
You know, managing influencers, her being an influencer and the partnerships and stuff. I was like, this is so fascinating because through my social media marketing experience, I only kind of know one side of the relationship, which is reaching out to the influencers. So to speak, to Charlotte and hear the other side of it. I really enjoyed that.
00:14:14:13 - 00:14:26:12
Jade Pett
Yeah. And she's so knowledgeable, you can just tell that she's such a master at what she does from hearing her speak and how genuinely passionate she is as well. Yeah, that was very interesting.
00:14:26:14 - 00:15:06:22
Joyann Boyce
The passion behind it. And it's also, even to like contrast the, because that's the other thing that drew differences between the like American approach, with Joy and then the British approach with Charlotte and the American aspect from what I was gathering with Joy is kind of like very direct, very straightforward influencer relationship, very contract first. And with Charlotte it was more relationship based, which I think both are relationship based, but both have the elements of like how bias can be infiltrated to impact underrepresented influencers.
00:15:06:24 - 00:15:07:18
Jade Pett
Yeah.
00:15:07:20 - 00:15:11:06
Joyann Boyce
Charlotte needs to come back for another episode. Everyone does.
00:15:11:08 - 00:15:11:22
Jade Pett
Everyone’s coming back.
00:15:12:03 - 00:15:13:12
Joyann Boyce
Everyone's coming back.
00:15:13:14 - 00:15:16:10
Jade Pett
Just keep doing the same people again and again.
00:15:16:12 - 00:15:47:02
Joyann Boyce
Everyone's coming back for season two, actually to anyone listening, if you have anyone that we shared you think have on the podcast or interview, I know we have a long list ourselves of people that we're reaching out to, still putting feelers out to anyone on the marketing team of Fenty. I'm just I'm just putting it into the universe, anyone on the marketing team of Fenty, and I want to add anyone on the marketing team for the Barbie movie.
00:15:47:04 - 00:15:48:12
Joyann Boyce
If they want to come on the podcast.
00:15:48:12 - 00:15:50:20
Jade Pett
00:15:50:22 - 00:16:18:24
Joyann Boyce
And talk about how they wanted to approach the marketing of Barbie, because there was some brand connections, but there were some strategic things as well, adding to my list wish list, anyone on the marketing team for the new Little Mermaid because they did a brand partnership with Black Girl Sunscreen, I was like, oh strategic.
00:16:19:01 - 00:16:21:08
Jade Pett
Clever. Yeah.
00:16:21:10 - 00:16:45:14
Joyann Boyce
Anywho we would love to have any of those people. But also if you genuinely want to have a child with myself or Jade or, you know, anyone that we should be speaking to that can help us learn a little bit more about that sector of inclusive marketing and how it integrates into our world, we'd love to have them on, but Jade, what is your final throwback episode?
00:16:45:16 - 00:17:14:23
Jade Pett
So this one might be a little bit of a more obscure one it’s episode fourteen Why did we go on Strike for International Women's Day? It was just such an interesting conversation. We could have talked forever. So many things came up and I think just like the conversation of like women in the workplace and gendered language, like there's so much interconnecting things going on there before you even add intersectionality onto it.
00:17:15:00 - 00:17:28:03
Jade Pett
Like that even takes it even further. I think it's just such an interesting conversation. I and I, I don't think it's talked about enough, maybe, like we see it, but not in-depth enough.
00:17:28:05 - 00:17:52:17
Joyann Boyce
This there's so many other conversations I want to have around, cause this is the catch 22. We work in marketing. We know the hashtag days and movement days are great opportunities to capitalise and to show what we're not able to share throughout the year. But it kind of contradicts with the movement because people aren't doing anything for the rest of the year.
00:17:52:19 - 00:18:02:05
Jade Pett
Yeah, yeah. So of my favourite campaigns for International Women's Day are when they always say like, yeah, today, but also every other day.
00:18:02:07 - 00:18:14:08
Joyann Boyce
Every other day, here's all the other things. I'm still I haven't seen one yet. I would love for brand any brand to do like here's all the times we highlighted women you know showreel.
00:18:14:10 - 00:18:17:17
Jade Pett
Yeah that would be amazing.
00:18:17:19 - 00:18:41:17
Joyann Boyce
And that's just the time that they take audit. International Women's Day is the time they take audit and they out rightly say, which is why I think we spoke about the, the gender pay bot, the gender pay gap bot. But I would love for someone to be like last year our gender pay gap was 13% is now 10%. Last year we represented women in 40% of our marketing.
00:18:41:17 - 00:19:00:19
Joyann Boyce
We now represent them in 50. I that's what I would love. I don't want International Women's Day to go away, but I think because for me personally, the year before, I was asked to do so many speaking events for free on International Women's Day, I was just like, I don't.
00:19:06:12 - 00:19:27:03
Jade Pett
Yeah, that’s, that’s fair. Yeah, I think I love what it stands for, but it is like, sure, celebrate women. Great. But the point of it is action. Like put your money where your mouth is. Let's see the practical application of this, it’s all well and good to say that women are great and, you know, representing them fine.
00:19:27:05 - 00:19:33:20
Jade Pett
But like, why? What are you doing about it? What is the point of all of this?
00:19:33:22 - 00:19:40:14
Joyann Boyce
How, how are we balancing the nice to haves with at actual impact.
00:19:40:16 - 00:19:41:03
Jade Pett
Yeah.
00:19:41:05 - 00:20:11:05
Joyann Boyce
Oh gosh. Okay. I'm trying to think of my last one. I'm stuck between episode eleven When Brands Missed the Mark with Sainsbury's, the case study because that was a fun little case study to do and episode thirteen Portraying Love Inclusively in marketing, which is our kind of like Valentine's-y, but not Valentine's Day one.
00:20:11:07 - 00:20:17:16
Jade Pett
Yeah. More about the mundanity as well.
00:20:17:18 - 00:20:34:15
Joyann Boyce
Yeah. Which I really, I, I think that's okay. I'm going to go episode thirteen because I think my personal strapline, ew, for 2024 is going to be mundane inclusivity.
00:20:34:17 - 00:20:39:03
Jade Pett
Yes.
00:20:39:03 - 00:21:17:02
Joyann Boyce
So I want to work on a campaign that is so dry and boring and make it inclusive. I want to work on life insurance and make it inclusive and like, you know, accounting software. I'm not saying these industries are completely dry to innovative things happening, but I'm excited to just have someone turning on the TV and living and not having to do anything extraordinary just because they're underrepresented or just because they're like a woman or whatever.
00:21:17:04 - 00:21:26:06
Jade Pett
Yeah, the ads that always, I think stick out in my mind are the ones where it's not highlighted anyway. It's just there. There's just representation.
00:21:26:08 - 00:21:34:22
Joyann Boyce
Yeah. Mundane inclusivity. Oof that is my 2024.
00:21:34:24 - 00:21:37:06
Jade Pett
I like it.
00:21:37:08 - 00:21:41:10
Joyann Boyce
Yeah. Mainly because the world, I'm tired.
00:21:41:12 - 00:22:12:21
Jade Pett
Yeah. Or even I feel like it doesn't even have to be mundane necessarily. Maybe that might be jumping too far a bit, but just not those two brands you were talking about. Not the hero and not the doom and gloom like Channel 4, I think are crushing it because they have so much inclusivity in all of their ads, but they're always really fun and wacky and creative, but not necessarily by bringing so much attention to inclusivity.
00:22:12:21 - 00:22:14:19
Jade Pett
It's just, that's just the way they are.
00:22:14:21 - 00:22:35:18
Joyann Boyce
Yeah. Yeah. I definitely, seasons two is going to be amazing if I say so myself. I know we haven't done anything yet, but there's a whole episode we can do just on Channel 4's ads because there's an ad that sticks out to my, in my brain to this day, it's a Malteasers ad, but it was on Channel 4.
00:22:35:18 - 00:22:58:01
Joyann Boyce
I haven't seen anywhere else where a disabled woman wheelchair user, but none of that is mentioned. It's just talking about her dating life and it's very casual. And I think at one point she's just talking about like how she almost squashed a man's balls or something and her friends just start laughing and it's like the most funniest story.
00:22:58:01 - 00:23:11:14
Joyann Boyce
And it's just like how friends would talk generally when they're out. And that was it. And no, there was no saviour. There was no nothing. There was just her talking about her daily life. And I'm like, Yeah, I love it.
00:23:11:16 - 00:23:18:11
Jade Pett
Yeah. Channel 4, like they're just not afraid to take the things we're all thinking and just to put it right in your face.
00:23:18:15 - 00:23:31:20
Joyann Boyce
Because it happens. Those conversations happen like, I say all the time, disabled people have sex and drink alcohol. Why are they not in the ads?
00:23:31:22 - 00:23:34:13
Jade Pett
We don't know.
00:23:34:15 - 00:24:00:13
Joyann Boyce
You want to sell your product. Well, you there's a target audience of. Oh gosh. But anywhos, those have been our recaps. All those episodes are going to be linked in the description wherever you're watching on YouTube or you're listening on your favorite podcast app, please like and subscribe if you're on YouTube, if you are listening, we'd love to hear your thoughts.
00:24:00:15 - 00:24:26:12
Joyann Boyce
Feel free to leave us a review on Apple Podcasts. It'll help get the podcast out there and share with your network because we want to make inclusive marketing the industry standard and sharing this podcast with your friends, work friends, your general friends might find it a bit weird, but seeing it with your friends, sharing it on your LinkedIn, all of those things help us to achieve that mission.
00:24:26:14 - 00:24:43:24
Joyann Boyce
Thank you so much. See you in season two of the Marketing Made Inclusive Podcast. Thank you for being a listener and a viewer. We really appreciate it and we're so excited to share with you what we've got planned for season two. Thanks. Bye.
