iNCLUISVE MARKETING Blog
One of our core values is education, we love to learn, share and teach. Here is a collection of blogs.
Blog
One of our core values is education, we love to learn, share and teach. Here is a collection of blogs.
Rainbow families, or families with LGBTQIA+ individuals, have traditionally been underrepresented in marketing. But the good news is, this is changing. We’ve compiled a list of five ads that include LGBTQIA+ representation in families.
Influencers are part of most campaigns we see online as they’re a great way to connect to new markets and spread your reach! But did you know there’s a pay gap in influencer marketing?
What’s the first thing that comes to mind when you think of Gillette? Is it a fit young white man, getting ready for work? Maybe he’s flirting with a wife or girlfriend? All of these are examples of the stereotypes Gillette has used over the years. But in 2019, Gillette made a shift.
Christmas campaigns can have long-lasting positive effects on brands. John Lewis is a great example of this! But, the best way to connect with as many people as possible is to make sure they’re inclusive. So, here are our top 5 favourite inclusive Christmas adverts!
Fenty Beauty have set a new industry standard with their marketing strategy. Just glance at Fenty Beauty’s advertising and you’ll see why. Their marketing is inclusive! Read about the success they’ve experienced, thanks to their inclusive marketing efforts, here.
What are the benefits of inclusive marketing? And what are the consequences of not being inclusive? There’s a reason inclusive marketing is the future. Find out why inclusive marketing is essential to your business.
Do you want to make your social media posts more inclusive, but are unsure what that really entails? Or maybe you already have an idea but want to know if there’s anything you’re missing? Then you’re in the right place! This quick guide will break down some simple tips on keeping your posts inclusive.
What is inclusive marketing?
“Inclusive marketing is implementing the right strategies, systems and processes to create content that represents the diversity of the brand’s target audience.” Joyann Boyce
Don’t join the bad period advert club. Discover how to market period products in a realistic and relatable way, and how to include a range of menstruation experiences to win over your audience.
Love is a powerful emotion. It’s something we all seek within our lives. So, it’s no wonder that marketers package stories about love to connect with their audience.
In recent years, the body positivity movement has taken off. People have fought against the airbrushed images and the constant stream of ‘perfect’ bodies pumped through media, tired of the unrealistic beauty standards promoted at every turn.
In 2018, H&M were accused of racism and were condemned by thousands of people worldwide, both on and off social media. With H&M claiming to value diversity and inclusion, how did their marketing fail to capture these stated values?
Let’s look at what happens without inclusive marketing…
Google ‘stock images’ and you’ll find libraries of them, each holding hundreds of images within an impressive range of categories. Just search ‘computer’ on a stock photography site and you’ll get a plethora of images to choose from.
However, while these photography libraries aim to capture diverse themes, they don’t always succeed at representing diverse people.
There are ways in which businesses can dampen the potential and power of illustrations. They can fail to represent their diverse target audience. Inclusive illustrations point to an inclusive brand. And as a brand, that’s what you want to be. Remember, people are more likely to show interest in your product if they see themselves reflected in your brand. Inclusive illustrations show your customers they belong and are considered.
These days, inclusion is the word on everyone’s lips and like all hot buzz words, plenty of brands are jumping on the bandwagon, while others are waiting on the sidelines believing it to be a passing trend. Many brands simply don’t get it.
We have some big news…
It’s happening. We’re putting The Social Detail to bed and we’re waking up Arima & Co.
As Arima & Co, our values and beliefs remain the same. And we’re sticking to most of our original services, including expert consulting, thorough audits and – of course – informative talks and workshops. But this time around, we won’t be offering social media marketing. Our focus is shifting entirely to inclusive marketing.